Continuing Our Discussion on the Best Digital Marketing Programs in Michigan

Hello all,

I wanted to discuss a little bit about a recent experience I had in my digital marketing program at the University of Michigan-Dearborn. One of the reasons that UM-Dearborn has such a good program is because the professors focus on providing students with real-world experience and the opportunity to do things that are actually marketable to employers.

This student ranking project – in which we try to gain the highest Google Search rank using the search phrases “best digital marketing programs in Michigan” and “Dearborn search and visibility concept” – is just one of those examples. Another example of marketable opportunities provided to the students is having the Google AdWords Certification be a part of the program.

This is something that no other school provides. So, for me, it’s incredibly valuable to graduate college with a marketable skill and certification that most other recent grads do not have.

I just received my certification yesterday, literally yesterday, and I posted the certification on LinkedIn. Already, I’ve received a message from a recruiter looking for digital marketing students and asking me to send my resume. That is an amazing opportunity that I fully intend to take advantage of!

And here’s my certificate!

AdWords Certification


Dearborn Search and Visibility Concept

I wanted to take a moment to expand on my previous blog post where I discussed the best digital marketing programs in Michigan. In the blog post, I discussed the experiential value provided by the digital marketing program at the University of Michigan-Dearborn.

UM-Dearborn uses real world experiences to prepare students for a career in digital marketing. This is called the Dearborn Search and Visibility Concept. The Dearborn Search and Visibility Concept is essentially a hands on program in digital marketing class where students learn one aspect of digital marketing and then they apply it with their own blog – like I’m doing right now. This is particularly useful for students who are wanting to enter a career in inbound marketing.

The entire goal of this blog – the one I’m writing right now – is to employ the concept. When we say “search” in Dearborn Search and Visibility Concept, we are talking about being ranked on the first page of the Google search engine. When we say “visibility” in Dearborn Search and Visibility Concept, we are talking about making our blog the most visible to users. We can do this by creating backlinks on other websites to our website. We can also do this by insuring that our website is indexed and by using white hat SEO to avoid having our website being taken down.

The Best Digital Marketing Programs in Michigan

  • I’ve been trying to find a way to discuss the best digital marketing programs in Michigan without being biased, but no dice. I’m going to be biased. After spending an hour researching other digital marketing programs in Michigan, I realized that aside from online degrees and some random super small school in Michigan that no one has ever heard of, I’m pretty sure the University of Michigan-Dearborn has the best digital marketing program in Michigan, considering the fact that it is the only school with a digital marketing degree.

Other schools, Michigan State University, Eastern Michigan University, Central Michigan University, to name a few, only have a Marketing degree with no specializing marketing major. That’s upsetting.

So, I’m going to discuss why UM-Dearborn is pretty awesome.

Reputable School- Check.

UM-Dearborn is an extremely reputable school. It is a satellite school of the University of Michigan, giving it an automatic reputation. It has also built a reputation of its own with an exceptional business school, engineering school and computer science program.

Experiential Value- Check

A lot of what the Digital Marketing degree program focuses on is experiential value. Sitting inside a lecture hall for hours is not, but this is one of those things that you learn by doing. Am I sitting in a lecture hall right now? No. I’m creating my own blog (kind of like my friend Kristin’s), using my own inbound marketing strategy. This is hands-on experience. Real experience. And that’s the kind of experience that employers look for.

Soft Skills- Check

Yeah, we do that to. In addition to hands-on experience, we’ve spent a lot of class time speaking to individuals within the industry. Our professor is a great lecturer, but he also supplies possible people to network with by inviting them to speak to the class. Being able to take time to ask intelligent questions and follow-up with a person of interest is incredibly rewarding. It prepares me for interviews and I now know many people I can contact in the future.

How to find a digital marketing program in Michigan

If you’ve read my first blog post, you know that the purpose of this blog is to be ranked in search engines for the search phrase “best digital marketing programs in Michigan” using white hat inbound marketing strategies. That guides my post topics quite a bit. So, I first want to discuss how you find a digital marketing program in Michigan.

Let’s start with the goal of participating in a digital marketing program in the first place: to get a job when you graduate college. Yes, the education is important, but I care more about whether or not the school I attend gives me the tools that I can use to get a job.

How do I get a job?

  • Reputable school
  • Experience
  • Problem solving skills
  • Technical skills
  • Soft skills

To find a digital marketing program, you need to search for programs that provide you with the above tools. How do you find those programs?

This is where  I tell you to Google it. Or, you can check back later where I tell you which schools provide these tools.



Hello All,

Thanks for visiting my blog and before we get started with the nitty gritty of all that stuff that goes into a digital marketing degree program in Michigan, I wanted to take a moment to introduce myself.

My name is Jennah. I’m a digital marketing student at the University of Michigan-Dearborn and I’m currently taking a digital marketing class. This blog is a part of a project dedicated to applying what we’ve learned about inbound marketing and strategy.

The goal is to get this blog on the first page of google when we search “best digital marketing programs in Michigan,” kind of like this one.

I will be writing down the lessons I learn, my opinions, et cetera as we go.